COMMUNITY COMMITTMENT

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Community Commitment

Many businesses today take advantage of videos for promotion. The medium is perfect for tutorials or showing off product features, and is easily shared across the web. Only recently, however, have a handful of companies begun to discover the potential offered by creating short films to tell a more meaningful story.

Short films are one of the best ways to tell stories that spread your message without any advertising. In fact, it is almost beneficial to think of it as non-advertising. These stories could have very little to do explicitly with your offerings, but present your values in such a way people can’t help but connect and share those messages with their social network.